★ Finding the Value in Social Media Data — GigaOM Pro
Social media now produces massive amounts of data. Facebook’s network, for instance, consists of 100 million entities generating tens of millions of events per second. Twitter, meanwhile, funnels 140 million public tweets a day. Companies, from social marketers like Rapleaf to buzz monitors like Scout Labs and Radian6, want to harness this data because it will help them make decisions on product development and marketing, and aid in customer service…
