★ Finding the Value in Social Media Data — GigaOM Pro

Social media now produces massive amounts of data. Facebook’s network, for instance, consists of 100 million entities generating tens of millions of events per second. Twitter, meanwhile, funnels 140 million public tweets a day. Companies, from social marketers like Rapleaf to buzz monitors like Scout Labs and Radian6, want to harness this data because it will help them make decisions on product development and marketing, and aid in customer service…

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s