Responsive Deliverables – daverupert.com

Modern day deliverables
What does a modern day Paul Rand need to do in order to bring a brand identity system to the web? Instead of delivering one PSD per page or worse, one PSD per responsive view, we should be thinking about deliverables as modular pieces of the larger system. Whether they’re based on strategy, components, or layout, they should all be built with extendibility in mind.
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