The Second Coming Of Deep Linking | TechCrunch
Recently, a new type of deep linking has appeared. Contextual deep-linking technology offers deep links that can pass data to an app through install, in addition to supporting the legacy deep-linking method.
This data is used by the app to show the user relevant information when they open the app for the first time (below). This makes deep links useful for users who didn’t have the app, as well as those who already did. Now, deep links work for newly acquired users, not just existing users, driving growth and re-engagement.