Everybody Scrolls.


We learned that participants almost always scrolled, regardless of how they are cued to do so – and that’s liberating. While it’s hard to make universal recommendations, we’d suggest that designers use the cue that works best in its context.

Designers should choose cues for scrolling based on the content, the business category and the overall design. Does the content feature block text, images or video? Is the site for ecommerce, editorial or news? How do visual cues integrate with existing design elements? All of these variables will affect the optimum placement and effectiveness of scrolling cues.

★ Bookmarks for May 31st from 03:18 to 03:18

These are my links for May 31st from 03:18 to 03:18:

★ Bookmarks for February 1st from 12:54 to 14:20

These are my links for February 1st from 12:54 to 14:20:

★ Bookmarks for January 29th from 17:14 to 22:16

These are my links for January 29th from 17:14 to 22:16:

  • Apple unveils the iPad: Steve Jobs and the iPad of hope | The Economist – The new iPad has important limitations, which critics were quick to point out. It does not have a camera or a phone and users cannot run multiple applications on it at the same time. But Apple should be able to correct such flaws in due course. Together with a host of other touch-screen “tablet” computers that are expected to reach shops over the next year or so, the iPad looks set to revolutionise the way in which digital media are consumed in homes, schools and offices.
  • Forrester Research: The Future of Online Customer Experience – New technologies follow a pattern. They start by imitating older technologies before they evolve to their true forms. The first automobiles looked like horseless carriages. It wasn’t until the Vintage Era of the 1920’s that cars evolved to a form that we’d recognize today with features like front-engines, enclosed cabs, and electric starters. Televisions started off copying radios — they looked more like an armoire with a small screen stuck on the front.